Source: YaYa Canada, May 10, 2011
Contributor: "Yo Momma"
It requires extreme mental fortitude to go against hard-wiring, and conformity is hard-wired because it can help us survive as members of "society".
This all reminds me of a really good video about the effect the need for conformity has on perception: If you show 20 people a picture of an apple and ask them what they see and 19 have been instructed to say "pear", the 20th person will likely say apple at first.
If you repeat this long enough the 20th person will eventually give in to popular opinion and will say pear just to be accepted as one of the group.

I also think they used the same tactic with the assassination of JFK, Bobby Kennedy and MLK. They told everyone the apple was in fact a pear - over and over - until finally everyone saw a pear.
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