Theodore Beale, over at Vox Popoli,
writes of Ford Motors' latest incarnation of the Mustang:
| American automotive buffs are not happy with Ford permitting its new electric vehicle to wear the Mustang brand as a skinsuit. ... Although I'm not an American muscle car guy, I can sympathize. I wasn't happy when Ford acquired and trashed the Jaguar brand either. But seriously, diversity or not, how hard is it to grasp that a Mustang is a sports car, not A 4-DOOR UTILITY VEHICLE? |
On this rare occasion, Vox is missing the point. Being older than Vox, older even than a baby boomer, I recall that, when the Mustang was introduced, Ford ran an ad with the words:
| We Heard That the Kids Were Coming |
So now is the time for the latest iteration of the Mustang, offered with the implied slogan:
| We Heard That the Kids Were Going |
Which is to say, they are offering the same "kids" a Mustang providing a final fun ride with the grand-kids in back.
As for today's kids, Ford couldn't care less. Loaded with student debt, there's no way they'll be able to buy a car for years, if ever.
