DuckDuckGo — a privacy-focused search engine company that competes with Google Search— released a study last week that claims Google is inadvertently introducing bias into its results.
"Google's collection and use of personal data, including location, which is then used to filter specific search results, is having an effect akin to the effects of a political bias," DuckDuckGo CEO Gabriel Weinberg told Business Insider on Tuesday.
The company's study found participants saw vast differences in search results when searching for the same keywords (like "gun control" or "immigration") from different locations across the country.
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